Paint Color to Relax the Psyche

Paint companies and color consultants are promoting the colors of the year. The fanfare around the new color selection is based on the “psychology of color” which espouses the idea that color, in this case, paint color, can affect your mood. Can this impact the mundane task of slapping on a coat?  Well, the impact of color on our psyche and emotions has gone mainstream although it has been anecdotally accepted for years.

Deepak Chopra, the author, and well-known wellness professional, recently shared his philosophy on paint color in a recent interview with Business Insider.  He said soft shades of cool colors – think greens, blues, and violets – can lower stress.

Colors to avoid on walls include oranges and reds, Chopra said.  “Those colors excite both mood and biology,” he noted.  Chopra is in the process of designing several units for a Miami condo complex opening next year.  He told the news outlet he plans to use muted shades on the condo walls.

Not All Black and White

Color leavesColor expert, Mark Woodman, CMG, the former president of the Color Marketing Group, said he is “thrilled that the use of color, and how it affects us, is being taken more seriously by more people.”  While he generally agrees with Chopra’s assessment, Woodman also cautioned that there are some important caveats.

“Culture and environment play important roles,” he said.  “If you take soft blues and greens up the coast, to New England, for instance, the might appear too cool, and with less strong light there, they could move past calm to sad.”

He also noted that the consideration of full spectrum color must play a role in balancing our interior and exterior environments.

“So, in Florida, with lots of bright light and warmth, the cooler colors can offer an excellent respite,” he said.  “But somewhere else on the planet, where it’s generally grey and damp outside, the interior needs to amp up the warm hues and offer colors that provide comfort and with comfort,  comes relaxation.

“It just depends on where you are, and who you are, to determine the ideal hues for a client.”Modern stained glass

Generally, Woodman said, very strong warm colors tend to be a “call to action and possible stress, whereas cool, softened hues allow us a moment of calm and reflection.”  It varies between individuals and how they balance colors within their spaces, whether they are residential or commercial.

“Color surrounds us, peppers our language, brands our products and ourselves, and brings all of nature indoors.  Everything from hospitality, wellness care, office, retail, etc. benefits from color, or suffers from the lack of it” he said.

This is an excerpt from an article written by Jill M. Speegle, D+D Community, March 23, 2017.  Other sources are:

2018 Colors of Year

New paint colors for 2018 have been announced by all paint manufacturers  to much fanfare.  New color trends are a big deal to many industries from design and architecture firms, fashion, consumer electronics companies to auto companies. Even the staid building industry has an interest in putting their best “face” forward. Where do these new colors come from?  There are color experts around the world whose job it is to interpret cultural and innovative trends into new colors.

The Color Industry

Yes, there is such an industry. The Color Association of the United States (CAUS) is the industry’s prime mover and shaker. Until the early part of the 20th century, Europe, especially France, were the trendsetters in the fashion world,  providing color forecasting and material. The war in Europe stopped the flow of information and as a result, the hat makes and textile manufacturers in the U.S. decided to set up their own organization. The Textile Color Card Association of the United States (TCCA), the forerunner of CAUS, was established in 1915  to facilitate and coordinate consistency among trades. They published the Standard Color Cards twice a year to give direction on new colors trends. They were also instrumental in creating the colors and color names of all government related items like military uniforms, ribbons, medal and flags in the 1930’s. In fact, the colors in the U.S.  flag were specified and named by TCCA (Old Glory Blue, Old Glory Red).

Art Not Science

Today, the CAUS is an independent color trend forecasting and color consulting company to the design and color industries. There are 5 industries they work closely with:  women’s fashion, menswear, youth fashion, interiors/environment, and beauty.

The process works this way. A committee is set up for a client with 8-12 members, called “Color Czars.” Committee members are primarily experts from a cross-section of  their specific industry. For example, the committee deciding on colors for a women’s wear company would include designers, buyers, textile manufacturers etc. Each member does their own research on what, they think, will dominate their industry in the next few years. Once research is complete, the member debated their selections and at the end of the debate, decide on 4-5 themes that contain 20-25 colors in total. They work with dye houses to help in the formulation of the color palettes. This forecasting process takes two years in advance of the season.

Understanding the Cultural Psyche

How do they know what consumers will want two years, hence? According to Rosanna Roberts, President of CAUS 2012, “forecasting is a complex and intuitive process.” Their research consists of rooting out trends and facts in all industries, from architecture, film to events like the Olympics, or elections, to people who are innovators or just making waves. They try to discern budding trends today that might create a buzz in the future. “People don’t necessarily realize where the colors are coming from on a “conscious” level,” says Roberts. But when new colors pop up time and again, it catches our attention and we tend to, unconsciously, integrated into our psyche.

So, here are the paint colors, our cultural experts say, we will love, in 2018!

Behr, Sherwin Williams, PPG, Dunn-Edwards and others have created themes around their selected  color palettes. The marketing around the colors appears to be about calmness, wellness and the need to “unplug,” which is millennial speak for “tuning out” or at least, not having devices close by.

Sheraton Union Square San Francisco

Maintaining Exterior Facade to Protect Your Asset

Civic Center CupolaThe useful life of an exterior wall depends on the type of wall and the quality of construction.  In general, any exterior wall, properly maintained, should survive over 100 years.  Without good maintenance, a wall’s useful life may be reduced dramatically.”
-David Stipnauck – Hotel Facilities Management and Design

Property owners and managers frequently overlook the importance of preventive maintenance of their building exterior façades. Their  ability to maintain that pleasing curb appeal it once had, as a new structure,  falls by the wayside especially as the building ages.  Property budgets prioritize tenant or guest impact areas while building needs are left for last or put off until absolutely necessary.

Exterior Restoration

Protecting Your Asset

The exterior walls or the building envelope  protects the interior of the facility — guest and employee areas, the electrical and mechanical systems, lighting, telecommunication system and others — from exterior elements. The building envelope includes all exterior elements -foundation, structural frame, doors and windows and roof. These elements must work together to provide a safe and comfortable environment for hotel guests and tenants.  A breakdown in one or more parts of the building envelope, say window or roof leaks, can cause significant damage to the interiors, impact the guest experience, and be a safety and health risk if not corrected immediately.

Find the Right Exterior PM Program

All building materials break down over time no matter how durable. Even durable materials like stone or steel,  require proper maintenance to preserve its useful life. A wall’s material, method of construction and assembly will determine the preventive maintenance program required. Walls may be integral units or constructed in pre-assembly units. Some wall units like EIFS (exterior insulation finish systems)  integrate the building insulation with a waterproof exterior surface. EIFS systems can have a varying number of exterior surfaces that make them look like stone surfaces.

All building exterior preventive maintenance programs should have the following elements:

  • Inspection – Exterior walls should be inspected at least semi-annually.  Specialists or contractors may be required when inspecting more complex structures. This process should uncover cracks, loose mortar, mildew, water penetration, paint or sealant deterioration and evidence of building movement. It is important to document findings in a clear and consistent format from year to year. Gutters, drains and downspouts, roofs should be checked and cleared of clogs. Perimeters of doors, windows and other wall penetrations should be checked for moisture inflows and outflows.
  • Cleaning – Almost all building materials will last longer if cleaned from time to time or cleaned on a scheduled basis. Cleaning removes dust, dirt, mold, moss, chemical residue and salt spray. Dirty areas remain wet longer, resulting in more severe freeze/thaw cycles. Dirty areas can support microorganisms that can cause deterioration and staining. In choosing the right method of cleaning, test small surface areas to make sure chemicals do not damage wall surfaces. Many times, high pressure water washing without cleaning agents may be a sufficient and an inexpensive way to clean more durable surfaces.
  • Painting – External paint coatings are subject to weather conditions. How long a paint job lasts depends on several factors: paint quality, exterior surface prep and skill of paint application. Good quality and long-lasting paints should have hiding power, color retention, chalking and blister resistance. Surface prep should include scraping outside surfaces clean of peeling paint and rust; and removing oil, grease and dirt. This includes difficult to reach areas like under roof eaves, gutters and downspouts. New paint will not adhere properly to outside surfaces if not “prepped” correctly.

    Source: Hospitality Facilities Management and Design

Retrofitting an Iconic Landmark

Iconic Landmark
“Green” Empire State Building

Old Building Going Green

In 2008, the climate world rejoiced with the news that the Empire State Building, the iconic symbol of American prosperity, was undertaking an energy efficienty retrofit project that would make it more “environmentally friendly.”  Anthony Malkin, Chairman, CEO and President of Empire State Building Company, announced his goal to make the Empire State Building one of the most energy efficient buildings in New York City and one of the most environmentally conscious buildings in the genre of older buildings, especially those built before 1945. He committed to make the process transparent so that other building owners  would have a model to follow in the effort to pursue green projects.

“Buildings in New York City create 65-70% of the city’s entire carbon footprint.  Constructing new buildings won’t move the needle in mitigating this problem.  It is far more important to address the existing buildings in stock.” – Anthony E. Malkin

About 43% of all the buildings in New York City was built before 1945.  The “built” environment consumes 80% of all energy used in New York City and account for 80% of the city’s CO2 emissions.  This scenario is replicated around the globe with buildings accounting for buildings accounting for over 70% of energy usage in cities.  Ninety percent of the current worldwide inventory of buildings will exist 20-25 year from now and the opportunity to reduce energy consumption is significant.

Cost of Going Green for Business

Business owners understand that for any project to make sense, there should be a profit or a return on investment.  The biggest barrier preventing building owners from making the investment in energy related projects is the lack of demonstrated understanding of the costs and returns to be achieved.  The project TEAM assembled for the Empire State Building Sustainability Project included the “best in class” experts in the field of energy efficiency and environmental design and sustainability.  The TEAM included the Clinton Climate Initiative, Jones Lang LaSalle, Johnson Controls, Rocky Mountain Initiative, Empire State Building Operations.  The TEAM sought to “prove or disprove” that cost effectiveness of energy efficient retrofits can produce the returns required by ownership groups by reducing operating costs, greenhouse gasses and promote other sustainable projects.  Energy efficiency would enhance the long term value in the Empire State Building by increasing occupancies and lease rental rates over time.  They sought to attract environmentally conscious tenants concerned about the environment and desirous of providing a healthy workplace for their employees.

Energy Efficient Glass Windows

One of the very first projects undertaken by the TEAM in Phase 1 was the refurbishment of the building’s 6,514 windows.  This was one of the major projects that resulted from several brainstorming sessions among stakeholders to discover energy efficient ideas that could be accomplished without considering equipment upgrades. Heat was seeping out of the existing double paned windows in the winter and cool air in the summer.  Replacing all 6,514 windows would have been cost prohibitive as well as creating substantial waste material.  The TEAM devised a program to refurbish each of the 6,514 windows on site with energy efficient glass making them 4 times more efficient in keeping heat and air conditioning inside the building.

Retrofitting 6,514 windows on site


The process, as shown in the above photo from the ESBNY Sustainable Exhibit, required the windows to be disassembled and cleaned.  A suspended low-emission film as well as an insulating mixture of gasses was added between the double panes of glass intended to reflect and trap heat inside and provide insulation in order to retain temperature control.  The results in energy cost reductions were impressive.  Further, the building operations were able to retrofit their chiller plant instead of full replacement which was in their original capital improvement budget.

Reducing Material Waste
Improving Window Energy Efficiency


According to a press release from the Empire State Building Sustainable Program as of August 14, 2014, the program has generated approximately $7.5 million in energy savings over the past 3 years.  Improvement measures performed by Johnson Controls and Jones Lang LaSalle included the refurbishment of the 6,514 windows, insulation behind all radiators, chiller plant retrofit, new building management system controls, new revenue grade meters serving the entire building, and web based tenant energy management systems.

“The Empire State Building retrofit project has dramatically exceeded projected energy savings for the third straight year, reducing costs by millions of dollars.  As we continue our energy efficient installations for incoming tenants, we are confident we will meet and exceed our complete project goal of saving $4.4 million each year.  As for now, we are ahead of our projections and that means more savings and more returns on our investments to date.” -Anthony E. Malkin

Landmark Connects with Connecting Point Marketing Group

Hotel Point Conference, The Broadmoor Resort – Colorado Springs, CO

Landmark’s Frank Thomas and David Westbrook attended Hotel Point Conference in Colorado Springs in April 2017. It was our initial participation with Connecting Point Marketing Group. During the course of the four day conference, Frank and David had the opportunity to reconnect with prior acquaintances and make new contacts with major hotel brands. Landmark is very excited to develop relationship with Connecting Point and adding to our growing client base.


Giving Back at Ronald McDonald House

December 2016
We’ve been making peanut and butter jelly sandwiches each Christmas for those in need for more than 30 years, but this year  to give back to our community, we decided to do something different. We volunteered at the Ronald McDonald House in Sandy Springs, near to Children’s Healthcare of Atlanta (CHOA). The Ronald Mc Donald House provides a place for families to call home so they can stay close by a child hospitalized at CHOA at little to no cost.

We all got up bright and early to provide breakfast, lunch, and baker’s club desserts for the families in residence. We had a great time meeting these special parents and to give back to our community, but most importantly we were honored to support the amazing work the Ronald McDonald House does every day.

“Happiness is not so much in having as sharing. We make a living by what we get, but we make a life by what we give.”
– Norman Macewan

Merry Christmas 2016 and Happy New Year from the Landmark Restorations Family